Should You Use LinkedIn’s “Easy Apply” or Apply Directly on the Company’s Website?

The “Easy Apply” button on LinkedIn can make submitting applications quick and convenient, but is it always the best choice? Knowing when to use LinkedIn’s streamlined option and when to apply directly through a company’s site can impact your chances of standing out. Below, we’ll explore the pros and cons of each option to help you choose the best route for each job opportunity.

Option 1: Applying with LinkedIn's "Easy Apply"

The “Easy Apply” feature lets users submit applications to jobs on LinkedIn with just a few clicks, often using pre-uploaded materials, such as your LinkedIn profile and resume.

Pros

1. Convenience and Speed: With a single click, your application is sent, making it ideal for those short on time.

2. Mobile-Friendly: You can apply directly from your smartphone, which is great for job seekers on the go.

3. Increased Exposure: Using Easy Apply can enhance visibility as LinkedIn’s algorithms may boost your application status with recruiters or notify you when your application has been viewed.

Cons

1. Limited Customization: Easy Apply generally doesn’t allow you to upload a customized cover letter or tailored resume. This can make it challenging to stand out, especially if you have specific skills or experience that are highly relevant.

2. No Direct Application Tracking: When you apply via LinkedIn, you may miss out on any updates a company’s Applicant Tracking System (ATS) provides. You might not have insights into your application’s status or progress.

3. Risk of Overuse: The convenience of Easy Apply can make it tempting to apply for too many roles quickly, which may lead to less thoughtful applications that don’t reflect your true interest or fit.

Best For:
Using Easy Apply is great when you’re interested in entry-level or high-volume roles that don’t require extensive customization. If you’re on the go or looking to maximize applications for roles that align broadly with your skills, Easy Apply is ideal.

Option 2: Applying Directly on the Company’s Website

Applying directly on a company’s website involves filling out an application and often allows for more customization.

Pros

1. Higher Personalization: Most company sites allow you to submit a tailored resume, cover letter, and even additional documents, increasing the likelihood of making a unique impression.

2. Greater ATS Visibility: Applications submitted directly are typically processed by the company’s Applicant Tracking System (ATS), which helps HR teams organize and track candidates. This can enhance your chances of passing initial resume scans.

3. More Professional Intent: Taking the time to apply directly can signal to hiring managers that you’re serious about the position, rather than just applying casually via Easy Apply.

Cons

1. Time-Consuming: Applying on a company’s website usually takes longer and may involve creating an account, filling out forms, and uploading multiple documents.

2. Not as Mobile-Friendly: Many company sites don’t have optimized mobile application processes, which can make it challenging if you’re not at a computer.

3. Fewer Immediate Notifications: While LinkedIn offers immediate confirmation of your application, company sites may not provide the same level of feedback or updates, leaving you in the dark about your status.

Best For:
Applying directly on the company website is ideal when you’re pursuing roles that require a high degree of specialization or when you have time to craft a tailored application. For mid-to-senior level positions, or when applying to highly competitive roles, it’s worth taking the extra steps to apply directly.

When to Use Which?

1. Consider the Role Level: For entry-level roles, Easy Apply can be a quick way to get noticed. For specialized or senior roles, applying directly may be better.

2. Job Post Requirements: If the job post specifies a strong preference for applying through the company’s website, follow that guidance for the best results.

3. Assess Your Interest: If this is your dream job or one that’s highly competitive, take the time to apply on the company’s website for a tailored application.

Pro Tip: Maximize Your LinkedIn Profile

Regardless of the method you choose, having an optimized LinkedIn profile is essential. Use a professional photo, write a compelling headline, and keep your experience up-to-date. Many recruiters will review your LinkedIn profile, so make sure it reflects your professional achievements accurately.

Final Thoughts

Both Easy Apply and direct applications have their place in a job search strategy. Use Easy Apply for roles that require less customization, when you’re short on time, or if you’re just starting your search. For high-priority applications or when you want to make a personalized impression, apply directly on the company’s website. By balancing both methods thoughtfully, you can maximize your job search effectiveness and increase your chances of landing an interview.